Thursday, December 18, 2014

Looney TV: Bugs Bunny & Elmer Fudd for Kool-Aid (1960?)

As we've documented, General Foods, now part of Kraft, had contracted with Warner Bros. during the 60's to use some of the Looney Tunes crew for commercial endorsements. Now, here's one that probably hasn't seen the light of day in over 50 years.

Here, Elmer Fudd is selling pre-sweetened Kool-Aid, which is new at the time, but Bugs Bunny is trying to cut in. In later years, Bugs would also pitch Tang and some of the Post cereals (Post now is owned by a German company.).




What makes this more of a collector's item is that this was directed by Fred "Tex" Avery, who hadn't worked with WB in several years.

2 comments:

magicdog said...

Looks like Tex didn't lose his touch. He may have toned it down since they wanted something simple but the spirit of Bugs' and Elmer's relationship is still alive and well.

hobbyfan said...

I think this was his last official job for WB, insofar as I know.